Must A Wannabe Influencer Pal Cease Using Me for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but Marielle is trying to be. She makes vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. Sometimes she films me while dining, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a surprise: I’ll have bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our friendship has transformed into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her create material.

I’m grateful that she has supported me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but at times I feel that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me smiling with someone. It feels forced. I need her to recognize that our decade-long friendship still has limits. I love being with her, but I also want to enjoy it without being filmed, altered, or posted for an audience. I am not a prop for her online persona.

The Other Side: The Content Creator's View

I hope Beth to see that the content we produce together can get us an opportunity.

I love shooting content. It's more than a hobby; it's integral to who I am. Producing content and sharing my life online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I look up to people on social platforms who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of living actively: noticing the nuances, posting them with an viewership that appreciates the craft behind it. I never intend to make Beth uneasy. Taking her to professional gatherings was my method of offering access, giving her a opportunity to experience exclusive moments that could benefit her career in design too. That’s not blackmail, it’s just being realistic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the content we make together can get us: an opening. I know not everyone likes being filmed, but sometimes spontaneity is what makes content authentic. Being recorded from time to time is part and parcel of being my friend. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but friends support one another in minor capacities. I thought recording a short video now and then would be enjoyable for her. Creativity thrives in partnership, and having my friend around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I record our time together.

I value our friendship profoundly and want to avoid making videos to come between us. I am ready to find middle ground: like requesting permission before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still considering hers. Clearly making content is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a friend film you. I get that it's her job, but I don’t make friends come to my work. Perhaps she can find like-minded creators to create content with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is content. She needs to honor Beth’s personal space.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it isn't for everyone. It was kind she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Katherine Patterson
Katherine Patterson

A seasoned journalist with over a decade of experience in digital media, specializing in UK current affairs and investigative reporting.