Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Attempt for Maga

Liz Truss, began the premiere of her YouTube show with a promise to unmask "malicious actors" working to weaken the UK, United States and European nations. Truss elaborated she would uncover how an "international network of leftists operate to weaken democracy and the will of the people."

"We're going to look at the Maga phenomenon and see how this can be accomplished in Britain," she said. "We will interview the leading lights of the Make America Great Again campaign."

Before the show's launch, there was one particularly enthusiastic supporter. "This marks the start of a kind of political shift," said John Solomon. His conservative Just the News platform will publish the former prime minister's new broadcasts.

Forging Alliances in the Conservative Media Landscape

Compatriot supporters, such as a counselor supportive of Reform, have also helped her set up the her new show. Its staging is competent, if basic. The show has attracted a subscriber base of 10k in her debut week and her debut garnered tens of thousands of views across the same period.

This marks a humble beginning, but in aligning with John Solomon, the former PM is being entering a mature right-wing media network creating and spreading Maga talking points. Its obsessions include claims of media suppression by the established press and a desire to dismantle a so-called administrative state – which she attributes her downfall to for the abrupt termination of her disastrous time in office.

"Just the News is not famous past the pro-Trump media sphere, but it does have gravitas there, mostly due to John Solomon, who provides analysis on Maga platforms like Bannon's 'War Room' podcast and has even spoken with the former president," noted an anthropology expert, who has analyzed the Trumpist political wave.

A Contentious Ally

The former PM's foray to bring American conservative media to Britain has drawn her nearer to controversial figures such as Solomon.

He established his media outlet in the wake of criticism after he was accused of circulating misleading narratives about Joe Biden's anticorruption effort in Ukraine, as well as contentious articles about the former US ambassador to that country.

His claims were echoed within the pro-Trump media, with Solomon serving as a regular guest on the widely-watched Fox News show. Donald Trump boosted his stories.

Solomon made the reports about Ukraine in a number of opinion pieces for the political newspaper the Hill, where he had already been re-designated as an opinion writer when staffers raised concerns regarding his reporting. These reports were pivotal in Trump's pressure for the Ukrainians to look into the Biden family in 2019. Those demands culminated in impeachment charges targeting Donald Trump. The US Senate later found not guilty the then-president.

Weeks after he exited the publication in autumn 2019, the publication stated it was carrying out a examination of his work concerning Ukraine. It concluded he had cited unreliable sources and stated he "did not disclose key facts about key Ukrainian sources, including the detail that they had been indicted or were the subject of inquiries."

Becoming Part of the Sphere

His broadcast spots are a sign of the political media environment Truss is entering. He talked about his backing of her new show on a show he co-hosts on the right-wing channel, a rightwing cable channel that is where you find the Maga influencer Steve Bannon and on which former Fox host Tucker Carlson also features. Truss has already hosted the political operative on one of her first podcasts.

By partnering with the journalist and his outlet, Truss has become a minor player in a much wider network of right-wing publications that frequently share and promote one another's material.

His personal broadcasts have frequently included individuals such as commentator Mike Benz, a conservative commentator whose criticism of the foreign aid agency was referenced by the X owner as reasoning behind closing the international development organization.

A Cross-Border Foray

Although Truss's stilted style and career difficulties have invited ridicule in Britain, a number of stateside commentators are not discounting her bid to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.

"One must regard folks like that seriously, although you may not want to accept their words at face value," said a Democratic strategist, who worked in the Biden White House.

"Observers witnessed how in 2024 the former president utilized that media network to disseminate his views. Certainly that network spreads and shapes conversation internationally. It looks fairly obvious to me that the conditions in the Britain are comparable to what allowed this non-mainstream media network to flourish here."

Professor Alan Finlayson, said the internet-based conservative network was already having an impact in the UK.

"Online platforms is borderless," he stated. "There exists a sort of milieu within which ideas travel – on occasion taking an extreme form and sometimes less so – but which is interlinked."

The academic said the rise of the digital conservative movement in the UK in recent times meant the "potential to have a increasing influence is considerable."

Global Goals

"Liz Truss along with political figure Nigel Farage recently were featured at the Conservative Political Action Conference, where I watched as they echoed Make America Great Again rhetoric prior to the {king of Maga|

Katherine Patterson
Katherine Patterson

A seasoned journalist with over a decade of experience in digital media, specializing in UK current affairs and investigative reporting.